Caesars Entertainment Inc. has revealed the introduction of its latest iGaming platform, which is currently operational in Michigan.
Named Horseshoe Online Casino, the company announced in a statement that it is a mobile app and desktop platform for online gambling that honors the iconic gaming brand.
Caesars Leverages Heritage of Horseshoe Brand
The Horseshoe brand dates back to 1951, and currently, there are 10 Horseshoe locations managed by Caesars throughout North America. The new platform will utilize Caesars locations throughout North America, connecting online gaming experiences to the Caesars Rewards program of the company.
“The Horseshoe brand is anchored by a promise to put the player first,” said Matt Sunderland, senior vice president and chief iGaming officer at Caesars Digital. “A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming. That is what we’ve created with Horseshoe Online Casino. This launch reinforces our multibrand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players’ hands.”
There are intentions to broaden access to the platform in West Virginia, Pennsylvania, New Jersey, and Ontario after obtaining the required regulatory approvals.
New Gaming Platform Debuts in Michigan First
The updated platform features a multilobby navigation design inspired by the arrangement of an actual casino floor. Curated lobbies feature high-limit slots, exclusive live dealer tables, connected progressive jackpots, as well as different types of poker and roulette.
The new platform provides an extensive range of exclusive, Horseshoe-branded custom gaming titles, such as Horseshoe Rising Rewards from Games Global, 2x3x Horseshoe created by AGS, Horseshoe 3 Coin Cowboy by Bragg Gaming, and Horseshoe Slick Riches Lucky Tap from Design Works Gaming.
Players can accumulate Caesars Rewards Credit by engaging in gameplay, which can be redeemed at Caesars locations throughout North America. The platform will provide promotions allowing digital players to win experiences from Caesars, travel credits, dining experiences, VIP nightlife, and similar rewards.
